Vice President & Growth Architect
Steve Riegel is the Head of Growth Architecture at Merkle, a dentsu company, where he founded and leads a team dedicated to developing growth strategies driven by data, design, and customer experience insights. He has delivered substantial business impact, fueling $100M+ in in-year revenue and $125M in pipeline for Merkle’s Top 25 client and prospect accounts annually. A trailblazer, Steve helped shape and launch innovative AI offerings, applying impactful storytelling and a holistic view of customer experience, industry trends, and technology to drive growth. Known for his people-first leadership, Steve excels as a marketer-to-IT translator and relationship builder, thriving in dynamic and ambiguous environments.
With over 20 years of experience, Steve has a proven track record of
delivering transformational marketing and business development strategies. He
previously held leadership roles at dentsu, where he drove $400M in new growth sales revenue through Strategic Alliance partnerships with Adobe, Salesforce, Oracle, Google, Amazon, and Pega. Steve is a certified ABM expert, published author, and creator of the Marketing Innovation Canvas (MIC). Recognized for his thought leadership in CX Transformation, Audience Mastery, Content Velocity, and Growth Architecture, he has earned multiple accolades, including Merkle’s Thought Influencer (2024) and Excellence in Sales/Growth (2020) awards. Prior to Merkle/dentsu, Steve founded and sold Faction Media, a Denver-based ad agency featured on INC’s 5000 Fastest Growing Private Companies list for three consecutive years.
