Greg Olson

Greg Olson is the CEO and partner at GROWL, a HubSpot Platinum Solutions Partner specializing in RevOps, CRM strategy, and sales and leadership coaching for growing companies. A natural networker and lifelong student of sales, Greg has spent his career carrying a number, building relationships, and leading business development — which is why he approaches technology the way a salesperson does: it only matters if it helps you win and keep customers.

At GROWL, he leads growth strategy and partnerships, helping agencies and mid-market companies turn their CRM and data systems into engines for revenue rather than sources of friction.

Greg is also the co-author of Unsprawled, a practical guide to eliminating tech sprawl and hidden friction in the revenue engine, and is working alongside his wife, Libby, on BUILD Together, a book and coaching platform for entrepreneurial couples. Together, they are also building Salt + Light, a faith-forward coaching and consulting venture for couples building businesses and lives together.
He believes business runs on relationships — and that the best systems are the ones that make room for more of them.