Mark Kutowy

Mark Kutowy leads growth at Belle Communication, an earned-first PR agency that builds the third-party authority generative engine optimization (GEO) rewards. Ahrefs studied 75,000 brands and found branded web mentions the factor most correlated with brand visibility in AI Overviews, well ahead of backlink volume. SEO teams have known a version of this for years: technical and content work moves faster when off-site signals are already growing. Earned links, contextually relevant mentions, review strategy, community management and user-generated content built rankings. Those same signals now feed citations.

Mark has worked both sides of that line. He brings more than two decades leading sales growth for SEO, performance marketing and omnichannel digital agencies, including founder-led and private equity-backed firms, several of them among the fastest growing in the industry. An early adopter of AI in sales and marketing workflows, he now scopes earned media, influencer and thought leadership programs against the metrics performance marketers report on: share of voice, qualified traffic, pipeline and revenue.

Belle serves foodservice, healthcare and complex B2B enterprise brands, and the results read like performance work: a 1,500% share-of-voice increase for IGS Energy, more than $1 million in new revenue through a sales and PR collaboration with Lextant.

At AgencyCon 2026, Mark will show SEO agencies building GEO services how to attach an earned media motion to the work they already deliver, how to price it, and what it takes to get a client cited in AI answers. Bring a client that has stalled in AI visibility.