Running an agency, especially in the digital world, is increasingly difficult. In the past decade, competition has increased significantly, making it harder to win and retain clients. Combine evolving automated technology and increased client savvy, and the issue is further exacerbated. Advertising can be cost-prohibitive and social media often lacks sales ROI, leaving limited options. Kent Lewis, President & Founder of Anvil Media, will outline five strategies that will drive sales and revenue for your agency, one day at-a-time. His presentation will cover a range of sales strategies and tactics, including client and past prospect engagement, account-based sales (ABS), harvesting LinkedIn and public relations. You will leave this presentation with new insights and hope for increased revenue in 2018, and beyond.
