Serin is a senior marketing professional with 18+ years of global brand experience. She specializes in creating measurable marketing programs that span both the digital, traditional and emerging communication worlds. Experiences which unlock new markets, delight customers, break new ground and drive results. Serin has a bias for action. She has led marketing strategies and advertising campaigns for Microsoft, Wired Digital, Chevron, Charles Schwab, Ask.com, Dolby Sound, Discover Card, Nestle, Adidas, PetSmart, Williams-Sonoma, West Elm, Pottery Barn, CenturyLink, and Zayo. She has worked with and for numerous agencies: Young & Rubicam, McCann Erickson, Goodby Silverstein & Partners, and iCrossing/Hearst Corporation. Serin has lived the pressures, risen to complex challenges, and driven results. She sees herself as a relentless fire starter with a passion for marketing.